Moran Beauty Group / Approach
Six stages, in order. Most of the work happens long before a buyer sees a line sheet — and that is usually where a Korean brand loses the American market.
01
We look at category, price band and where the house already sells — then say plainly whether the American market is ready for it. If it isn't, we say that too.
02
The brand's story rewritten for an American reader. Not translated line by line, but restated the way a US buyer and a US customer actually hear it.
03
Line sheets, sell-in decks and product one-pagers, designed to the standard of the brands a buying team already carries.
04
Researched approaches to named retailers, written and designed as campaigns rather than sent as cold enquiries.
05
Counter materials, training notes and event support for the first ninety days, which is when a US launch is judged.
06
What sold, where, and what to do next — sent back in a form the house can act on.
A great Korean brand does not need to be explained to Americans. It needs to be presented to them.
The American side of the operation, handled end to end.
If you have Korean houses that belong on American shelves, we would like to see them.
Los Angeles, California
Trade enquiries open shortly. In the meantime, write to
[email protected]