Los Angeles, California

Korean houses,
American shelves.

Korean beauty brands, represented in the United States.

The portfolio

A portfolio held deliberately short.

We represent a small number of Korean houses — across multiple categories, and as many SKUs as a house needs to launch properly. Each is presented as its own: its own colour, its own voice, its own story told for an American reader.

Represented

Luce Vita

A fourth-generation Korean device that puts a clinic protocol in the customer’s hand. High-purity polynucleotide derived from salmon DNA — farmed, refined and filled in-house — sealed in a cartridge only this device accepts. Consumable by design, so a single sale becomes a returning customer. Already placed across thirty-three Korean department store beauty halls.

ElectroporationSealed cartridge1% polynucleotide

Open

Brand name

To be agreed. Categories and opening assortment decided together before anything is presented to a buyer.

Open

Brand name

To be agreed.

Open

Brand name

To be agreed.

Open

Brand name

We hold the portfolio short on purpose — fewer houses, deeper work on each, however many SKUs that means.

A great Korean brand does not need to be explained to Americans. It needs to be presented to them.

The approach

What each house receives.

The same work for every brand in the portfolio — what a Korean house cannot easily build from a distance.

01

American positioning

The brand's story rewritten for an American reader — its point of difference stated the way a US buyer and a US customer actually hear it, rather than translated line by line from Korean.

02

US market presentation

A dedicated US brand page and the buyer-facing materials that go with it, so the house reads as a peer of the brands already on the shelf rather than as an import. Your identity stays yours — we build the American front door.

03

Trade materials

Line sheets, sell-in decks, product one-pagers and the documents a buying team asks for — designed to the standard of the brands they already carry.

04

Buyer outreach

Direct, researched approaches to named American retailers, written and designed as campaigns rather than sent as cold enquiries.

05

One point of contact

A short portfolio means every house has a named person in American hours, not a shared inbox and a twelve-hour delay.

Contact

Let's talk about your brands.

If you have Korean houses that belong on American shelves, we would like to see them.

[email protected]

Los Angeles, California